Privacy Policy
This Privacy Policy explains how Upwell Digital collects, uses, shares, and protects information from website visitors, leads, and clients.
1. Information we collect
- Contact information: name, business name, email address, phone number, and message details when you contact us or request a quote.
- Business and website information: website URLs, public business details, requested updates, photos, offers, hours, service descriptions, and other materials you provide for our work.
- Audit information: website URLs and public page content reviewed by our audit tools, plus the contact details submitted with the request.
- Client account and project information: approvals, requests, reports, messages, files, and service history.
- Payment information: billing records and payment status. Payment card details are handled by payment processors and are not intentionally stored by us.
- Technical information: IP address, browser type, device type, pages visited, referring pages, and basic analytics or security logs.
2. How we use information
- Respond to messages, audit requests, and quote requests.
- Provide website care, Google presence support, content help, video support, reporting, and related services.
- Operate, secure, troubleshoot, and improve our website, tools, and client systems.
- Send service updates, project communications, invoices, and administrative messages.
- Maintain records, prevent fraud or misuse, and comply with legal obligations.
- With consent or where allowed, send helpful business updates or marketing communications. You can ask us to stop.
3. Cookies and analytics
Our website may use cookies, pixels, analytics tools, or similar technologies to understand website traffic, improve pages, remember preferences, and protect the site. Browser settings may allow you to block or delete cookies, but some features may not work correctly.
4. How we share information
We do not sell personal information for money. We may share information with service providers that help us run the business, including website hosting, email, analytics, payment processing, project tools, automation tools, cloud storage, security, and customer support providers. We may also share information when required by law, to protect rights and safety, during a business transfer, or with your direction or consent.
5. Client-provided customer information
If a client gives us customer names, reviews, photos, testimonials, messages, or other customer information, the client is responsible for confirming it has the right to share and use that information for the requested work.
6. Data retention
We keep information as long as needed for the purposes described in this policy, including providing services, maintaining records, resolving disputes, improving security, and meeting legal or tax obligations. We may delete or anonymize information when it is no longer needed.
7. Security
We use reasonable administrative, technical, and organizational safeguards designed to protect information. No website, email system, or online service can be guaranteed completely secure.
8. Your choices
You may contact us to request access, correction, deletion, or a copy of personal information we maintain about you, subject to legal exceptions. You may also ask us to stop sending marketing messages.
9. California privacy notice
California residents may have rights under California privacy laws, including the right to know what personal information is collected, used, disclosed, sold, or shared; the right to request deletion; the right to correct inaccurate information; the right to opt out of sale or sharing; the right to limit certain sensitive personal information uses; and the right not to be discriminated against for exercising privacy rights.
Upwell Digital is a small service business. Some California Consumer Privacy Act obligations apply only to businesses that meet certain legal thresholds. Even where a specific law does not apply, we will make reasonable efforts to honor privacy requests.
10. Do Not Track and preference signals
Some browsers send “Do Not Track” or similar signals. Because there is not one consistent industry standard, our website may not respond to every such signal. Where legally required and technically feasible, we will honor recognized opt-out preference signals.
11. Children’s privacy
Our website and services are intended for businesses and adults. We do not knowingly collect personal information from children under 13.
12. Links to other websites
Our website may link to third-party websites or platforms. We are not responsible for the privacy practices, content, or security of those third parties.
13. Changes to this policy
We may update this Privacy Policy from time to time. The “Last updated” date shows when the latest version took effect.
14. Contact
Privacy questions or requests can be sent to hello@upwelldigital.com.